The high season is just around the corner. Are you really well-prepared for it?

Here comes the time of year most online retailers look forward to the high season. The numerous holidays and special events from October to December fuel the shopping appetite of customers and the hope of substantial profits for retailers. Given the constraints that begin to affect the logistics industry during this period, it can be a bumpy ride.

How can you thoroughly prepare for this challenging time? Well, check out a new publication that explains it in detail! Probably every online business owner is aware of how many logistical processes must work together when it comes to fulfilling orders during the high season. The statistics speak for themselves: around 62% of ecommerce brands start preparing for it around August.

This year, however, is expected to be somewhat different from previous years – mainly due to the economic slowdown in many European countries and the high share of physical shops in pre-Christmas sales, as pointed out, for example, in the Peak Shopping Season Predictions in Europe 2022 report by Parcel Monitor.

Does this mean that retailers can breathe a sigh of relief? Not necessarily. Times of prosperity have accustomed us to rising profits, so the 2022 high season will likely see a frantic race for customer engagement and attention, in which, as in love and war, no holds barred. Likely, the list of potential benefits that can drive customers to buy will become even longer than it was before.

How do you prepare your ecommerce logistics for the coming season? What should you take care of first? The answers to these questions can be found in the Linker Cloud eBook – How to prepare your e-commerce logistics for high season?, which is now available!

Who better to learn from than the experts in the field – Linker Cloud, as the creator of a logistics fulfillment network, has a lot to say on the matter. The new publication is a collection of the most valuable information on:

• planning,
• budgeting,
• transport,
• shipping,
• order processing times,
• and the most recent technologies in ecommerce logistics.

It is not only an excellent guide to the most usual challenges of the high season, but also a source of useful tips on dealing with them. The eBook also summarises general information on the European ecommerce sector.

Ultimately, the ability to adapt to change and the courage in business decisions will determine the winner of the current season. As Patryk Szubiczuk, Chief Logistics Officer at Linker Cloud, concludes: The high season can be a nightmare when you are unprepared for it. Now you  may realise that it’s simply the perfect time to boost your e-commerce.

Quelle: www.linkercloud.com